Waze voices samples how to#
Waze voices samples series#

(Hmm … does that sound like the Crystal Clear brand voice?) They are taboo for your brand voice.Ī clear brand voice definition includes what you will say and what you won’t say.

Note: If any of these examples offends customers – perhaps because you switched to a different language or used the gender-specific “guys” – cross them off your list. Invite others to participate and compare notes: How formal is your brand voice? Find out by circling the terms your brand uses most. How formal or informal is your company? To find out, circle the words on each continuum that sound most like your brand. Here’s a quick exercise to help you discover how formal or informal your brand should sound.

Waze voices samples how to#

Your style guide should settle questions such as how to greet people, and how to refer to your company and customers. Ask questions about: How do people from your company actually greet customers? Everyday habits will hint at how your brand voice should sound. You can adapt this style guide example from Uberflip.īe curious as you explore your brand voice.

for specialized industries, a technical dictionary such as Newton’s Telecom Dictionary.

a style guide such as the Associated Press (AP) Style Guide.

the latest edition of the Merriam-Webster Collegiate Dictionary.

To start, designate standard reference books for writers to use, such as: The more writers you have working on your brand, the more you need standards and guidelines for brand voice. How smart brands speak in a unique voice Adopt writing guidelines This blog is about how to advance your brand voice: how to discover or create it, manage it and measure it. Which tone makes you likelier to have dessert? See: tone of voice really matters.

You’ve got to try it!”īrand voice can help you make your marketing simply irresistible.

A third brings out a dessert tray and says, “The chef’s chocolate cake tonight is divine.

Would you like to take a look at tonight’s desserts?”

Another says, “I hope you enjoyed your meal.

The tone of voice directly affects purchase decisions – just as it affects all human interactions. What is a brand voice?Ī brand’s tone of voice is how you say what you say. Brands also have their own tone called brand voice.

If the brand were a celebrity, who would it be?Įach person has their own tone of voice: that’s why you can pick out a friend’s voice in a crowd.

Ask if the brand were a car, which one would it be?.

If the brand were an animal, which one would it be?.

If the brand were a country, which would it be? Neutral Switzerland? Fashionable France? Up-and-coming China?.

If your brand already has a clearly defined position and promise, you can move towards defining your brand personality and voice.

If your brand hasn’t yet defined its marketplace position, promise to customers, or personality, it’s too soon to work on brand voice. Build your brand voice on a solid foundation of customer research and branding. The better you know your brand and your customers, the more in-tune your voice will sound. Say what you mean, uniquely Tune into your customers and your brand personality In today’s blog, I’ll address all them all. Two of these questions rank among marketers’ Top 100 Questions on content marketing. What should the tone of voice be for the writing style? Think of the brand you are writing for or just straight informative?.Do you have best practices/tips for creating a tone/voice on social media that matches the overall brand?.What should be written from the brand voice versus an author?.How do you create a consistent brand voice?.How can a brand quantify content ‘tone’ as in ‘brand voice’?.

Waze voices samples series#

Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice: